Social Media for Designers

$33.00

This Practice Note is full of expert advice for harnessing the power of social media to build a successful design business, starting with the basics of identifying your target audience and covering everything you need to know to get your messages right, and what to do when it all goes wrong.

This Practice Note covers:

  • Building a social media content plan

  • Promoting your company’s core message

  • Social media strategies

  • Audience segmentation

  • Paid spends and organic posting

  • Increasing web traffic

  • Crisis management

  • Learning and analysis

  • Social media contractors and when to use them

  • Paid advertising

  • An overview of some popular social media channels and when to use them


About the DIA's Practice Notes

The DIA Practice Notes give designers the fundamentals to take control of their careers and flourish at work. As part of the major refresh of all DIA resources, the refreshed notes provide more relevant guidance for contemporary workplaces. They are available free for all designers who are members of the DIA.

The Practice Notes cover topics such as conditions of engagement, confidentiality agreements, preparing for staff reviews, understanding intellectual property and how to set fees for design services.

This Practice Note is part of the Running an Office series. The full series is soon to be released:

  1. Designers in Australia

  2. Working as a Designer

  3. Working with Clients

  4. Running an Office

  5. Buying Design Services

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This Practice Note is full of expert advice for harnessing the power of social media to build a successful design business, starting with the basics of identifying your target audience and covering everything you need to know to get your messages right, and what to do when it all goes wrong.

This Practice Note covers:

  • Building a social media content plan

  • Promoting your company’s core message

  • Social media strategies

  • Audience segmentation

  • Paid spends and organic posting

  • Increasing web traffic

  • Crisis management

  • Learning and analysis

  • Social media contractors and when to use them

  • Paid advertising

  • An overview of some popular social media channels and when to use them


About the DIA's Practice Notes

The DIA Practice Notes give designers the fundamentals to take control of their careers and flourish at work. As part of the major refresh of all DIA resources, the refreshed notes provide more relevant guidance for contemporary workplaces. They are available free for all designers who are members of the DIA.

The Practice Notes cover topics such as conditions of engagement, confidentiality agreements, preparing for staff reviews, understanding intellectual property and how to set fees for design services.

This Practice Note is part of the Running an Office series. The full series is soon to be released:

  1. Designers in Australia

  2. Working as a Designer

  3. Working with Clients

  4. Running an Office

  5. Buying Design Services

This Practice Note is full of expert advice for harnessing the power of social media to build a successful design business, starting with the basics of identifying your target audience and covering everything you need to know to get your messages right, and what to do when it all goes wrong.

This Practice Note covers:

  • Building a social media content plan

  • Promoting your company’s core message

  • Social media strategies

  • Audience segmentation

  • Paid spends and organic posting

  • Increasing web traffic

  • Crisis management

  • Learning and analysis

  • Social media contractors and when to use them

  • Paid advertising

  • An overview of some popular social media channels and when to use them


About the DIA's Practice Notes

The DIA Practice Notes give designers the fundamentals to take control of their careers and flourish at work. As part of the major refresh of all DIA resources, the refreshed notes provide more relevant guidance for contemporary workplaces. They are available free for all designers who are members of the DIA.

The Practice Notes cover topics such as conditions of engagement, confidentiality agreements, preparing for staff reviews, understanding intellectual property and how to set fees for design services.

This Practice Note is part of the Running an Office series. The full series is soon to be released:

  1. Designers in Australia

  2. Working as a Designer

  3. Working with Clients

  4. Running an Office

  5. Buying Design Services