Marketing & Communications for Designers
This Practice Note provides a comprehensive guide to developing and implementing an effective marketing and communications strategy for your design business, whatever your specialisation or budget.
Marketing is a vital component of any successful design business. As a designer, you may have an excellent eye for aesthetics and a natural ability to create visually stunning designs. Still, without a solid marketing strategy, your talents may go unnoticed.
About the DIA's Practice Notes
The DIA Practice Notes give designers the fundamentals to take control of their careers and flourish at work. As part of the major refresh of all DIA resources, the refreshed notes provide more relevant guidance for contemporary workplaces. They are available free for all designers who are members of the DIA.
The Practice Notes cover topics such as conditions of engagement, confidentiality agreements, preparing for staff reviews, understanding intellectual property and how to set fees for design services.
This Practice Note is part of the Running an Office series. The full series is soon to be released:
Designers in Australia
Working as a Designer
Working with Clients
Running an Office
Buying Design Services
This Practice Note provides a comprehensive guide to developing and implementing an effective marketing and communications strategy for your design business, whatever your specialisation or budget.
Marketing is a vital component of any successful design business. As a designer, you may have an excellent eye for aesthetics and a natural ability to create visually stunning designs. Still, without a solid marketing strategy, your talents may go unnoticed.
About the DIA's Practice Notes
The DIA Practice Notes give designers the fundamentals to take control of their careers and flourish at work. As part of the major refresh of all DIA resources, the refreshed notes provide more relevant guidance for contemporary workplaces. They are available free for all designers who are members of the DIA.
The Practice Notes cover topics such as conditions of engagement, confidentiality agreements, preparing for staff reviews, understanding intellectual property and how to set fees for design services.
This Practice Note is part of the Running an Office series. The full series is soon to be released:
Designers in Australia
Working as a Designer
Working with Clients
Running an Office
Buying Design Services
This Practice Note provides a comprehensive guide to developing and implementing an effective marketing and communications strategy for your design business, whatever your specialisation or budget.
Marketing is a vital component of any successful design business. As a designer, you may have an excellent eye for aesthetics and a natural ability to create visually stunning designs. Still, without a solid marketing strategy, your talents may go unnoticed.
About the DIA's Practice Notes
The DIA Practice Notes give designers the fundamentals to take control of their careers and flourish at work. As part of the major refresh of all DIA resources, the refreshed notes provide more relevant guidance for contemporary workplaces. They are available free for all designers who are members of the DIA.
The Practice Notes cover topics such as conditions of engagement, confidentiality agreements, preparing for staff reviews, understanding intellectual property and how to set fees for design services.
This Practice Note is part of the Running an Office series. The full series is soon to be released:
Designers in Australia
Working as a Designer
Working with Clients
Running an Office
Buying Design Services
