Free Pitching and Design Competitions


This Practice Note outlines the DIA's policy on recognising the value of creative work – design should not be provided for free – and sets out conditions to ensure that design competitions are conducted fairly. It also outlines the DIA's policy on student internships and graduate placements, and provides a suggested reply to requests for free pitching.

  • PN 501 2024   / Pages 5

    Includes:

    • What is Free Pitching? 

    • Why it’s a bad idea 

    • How should designers be selected? 

    • What about student internships? 

    • What about graduate placements? 

    • What about design competitions? 

    • Suggested reply to free pitching requests 

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