'Strada', three piece alloy wheel design
Architectural model for coastal redevelopment
Matthews Architecture in conjunction with Geyer
Surfboards by Peter Walker
Artwork by Quentin Gore and Stephen Bowers
Russell and George
PEGS Junior School
DIA Practice Member: McBride Charles Ryan
Posted Wednesday, 17 September 2014
It’s not enough just to be creative, you’ve got to understand what business wants as well.
An article from some time ago that was originally posted on the Design Management Institute website (www.dmi.org) and subsequently reproduced on the Icograda website (www.icograda.org) is worth re-visiting if you’re interested in improving how your design business can improve the way it does business rather than just design.
The article in question was by Tennyson Pinheiro, Director of Brazilian design agency live|work and a professor and co-founder of the Design Thinking programme at ESPM Business School in São Paulo, amongst other qualifications.