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The national newsletter of the DIA, currently produced quarterly and distributed FREE to all DIA members. View current issue



Australian Interior Design Awards
designEx
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Artichoke

'Strada', three piece alloy wheel design
ROH Wheels

Architectural model for coastal redevelopment
Icarus Design

VENN
Matthews Architecture in conjunction with Geyer

Surfboards by Peter Walker
Artwork by Quentin Gore and Stephen Bowers

Crumpler
Russell and George

PEGS Junior School
DIA Practice Member: McBride Charles Ryan

Airdrop Irrigation
Ed Linacre

'Confusion' room
Hans Galutera

Prints
Kate Ward

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LATEST NEWS

Design is a business, not an ego trip.

Design is a business, not an ego trip.

Posted Wednesday, 17 September 2014

It’s not enough just to be creative, you’ve got to understand what business wants as well.

An article from some time ago that was originally posted on the Design Management Institute website (www.dmi.org) and subsequently reproduced on the Icograda website (www.icograda.org) is worth re-visiting if you’re interested in improving how your design business can improve the way it does business rather than just design.

The article in question was by Tennyson Pinheiro, Director of Brazilian design agency live|work and a professor and co-founder of the Design Thinking programme at ESPM Business School in São Paulo, amongst other qualifications.

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MEMBER SPOTLIGHT

What is an Accredited Designer™?

An Accredited Designer™ is a full member of the professional body who makes an annual commitment to comply with the DIA's Continuing Professional Development (CPD) program.

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‘Design is a fun and challenging way to provide solutions for clients.’

‘The DIA advocates for industry and government recognition, and to enhance the value of design to the Australian community.’

‘The DIA also assists designers directly with networking, forums, practice notes, awards and other member benefits.’

‘What a terrific asset.’

David Mellonie off the cuff

David Mellonie

DIA Communications Officer

Lives:
Adelaide and Hobart

Likes:
Silence; meditating; mother nature

Best design I've seen lately:
The straw bale house I’m building.

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