Social Media for Designers

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This Practice Note is full of expert advice for harnessing the power of social media to build a successful design business, starting with the basics of identifying your target audience and covering everything you need to know to get your messages right, and what to do when it all goes wrong.

• Contents

  PN 408 2023 / Pages 8

  Includes:

  • Building a social media content plan

  • Promoting your company’s core message

  • Social media strategies

  • Audience segmentation

  • Paid spends and organic posting

  • Increasing web traffic

  • Crisis management

  • Learning and analysis

  • Social media contractors and when to use them

  • Paid advertising

  • An overview of some popular social media channels and when to use them