Peter Bayly FDIA
Peter Kingsley Bayly from Victoria is an industrial designer.
Working to the mantra that form follows function, Peter Bayly has significantly influenced the careers of generations of industrial designers and engineers while developing game changing products for many businesses. He became renowned throughout his career for his understanding of the critical link between design and manufacturing.
His practice, Bayly Design Associates Pty Ltd evolved from Bayly’s consultancy which began in Melbourne in 1971 and is now practicing as Bayly Design under the competent management of his son Mark Bayly who joined the practice in 1994. During Bayly’s fruitful 40 years of award winning design and development he has shaped more than 2500 different design projects for local and international clients. Bayly Design Associates Pty Ltd remains today, Australia’s oldest family owned product design consultancy. Many of the products have emanated from enduring relationships such as his designs for Hoover’s 500, 600, 700 and 900 series washing machines over 17 years; developing new Staysharp knife variants for a period 15 years with Wiltshire; the design of an array of new Willow plastic products for over eight years in addition to the design of Wilkinson Sword shavers and Dr Scholl foot care products for SSL Australia and SSL International over an 11 year duration. Bayly’s multifaceted capabilities across brand, product design, engineering, packaging and manufacturing solutions underscored Hoover’s ability to unveil their first ever upright washing machine to the world. Bayly was also the name behind the world’s first box fan for Mistral and the World’s first split-system Weatherwall air conditioners for Email.
For Wiltshire, an engineering file maker, Bayly created the Staysharp knife which won an Australian Design Award in 1971 and the Prince Philip Prize for Australian Design in 1972. Bayly was awarded the Dunhill Industrial Design Award in 1972 for the Mistral Gyroair as well as Design Awards for various products in 1983, 1985, 1987, 2003, 2004 and 2006.
Growing up in Adelaide Bayly undertook a fitter and turner apprenticeship at Phillips in 1956 just as the transistor and semi-conductor age kick started - providing him with the opportunity to design Phillips radiograms, car radios, phonograms, TVs and their remote controls. Alongside his apprentice training, Bayly completed engineering studies at the South Australian School of Mines and undertook art classes at the South Australian School of Arts. London beckoned in 1961 where he completed his diploma with 1st Class Honours in Industrial Design at the Central School of Art and again worked in parallel, at CREDA Design Centre on the design of cookers, stoves, fridges tumble dryers and other appliances while also freelancing.
Bayly has been long committed to serving his profession. Calling Melbourne home upon his return from London, he joined IDIA in 1966, and later the DIA where he served in executive positions at state and national levels between 1967 to 1974. His award of DIA Fellow (FDIA) is now complemented with his induction into the Design Institute of Australia Hall Of Fame 2011 in recognition of his significant contribution to Australian design.
