Why a replica is nothing like the real thing

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Grazia Materia Talk

In this TedxSydney video, Australian furniture designer, Grazia Materia describes the impact of the replica furniture industry on independent designers, local manufacturers, crafts people and consumers. She makes the case for why we should not buy replica furniture for our homes and offices by instead prioritising authentic design that is manufactured “ethically, sustainably and produced with a level of workmanship to last’.

Grazia Materia the is the co-founder of grazia&co, a Melbourne based furniture design and manufacturing company that she runs with Steven Parry.

Her success story is the result of a true passion for design and a dedication to the values of authenticity and local production. Originally studying interior design, Grazia quickly turned her focus to furniture design, now with over 25 years’ experience behind her. As well as her own designs, Grazia has the privilege of working with some of Melbourne’s most renowned designers to bring their works to the marketplace.

Grazia Materia
grazia&co

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