Introducing a flagship Melbourne cellar door that subtly integrates diverse customer experience

COMMUNITY

24 Aug

Written By Guest User

HPW Melbourne by Platform by DesignOffice

Following the online brand’s first physical site in Chippendale, Sydney, this brand new cellar door in the revitalised 80 Collins precinct translates a sophisticated design language to a new location.

Positioned below a new hotel with dual pedestrian laneway access, a multifaceted wine experience unfolds over two levels and a mezzanine. The 360-degree wine journey offers tasting, education and retail with separate zones for dining, drinking and purchasing — responding to the need for diverse offerings in today’s retail environment.

With industry-specific requirements, the project called for a series of considered solutions. In the front-of-house tasting zone, custom ‘pods’ integrate tasting and retail display and a custom refrigerator caters for the kitchen’s charcuterie service. Wall joinery provides abundant storage and visual connection throughout the two levels, with one unit continuing through the void to the upper floor.

A private dining room and booth seating on the upper level are additional ‘bookable zones’ and a double-height mezzanine provides a separate space for group presentation.

Timber is celebrated throughout the interior: joinery, flooring, wall panelling and furniture provide a sophisticated, warm and tactile backdrop to the array of wine experiences on offer. Subtle lighting casts an intimate glow upon individual settings, highlighting the sharpness of crisp metal and stainless steel insertions.