Posted Wednesday, 9 May 2012
By David Mellonie, for the Design Institute of Australia
French designer and American professor invent alcoholic aerosol spray.
This seems to be the week of choice for ridiculous design concepts.
Idiosyncratic French designer Philippe Starck, who has produced some genuinely interesting objects over the years, has apparently temporarily lost his senses with the joint production of an alcoholic oral spray designed to ‘recreate the positive sensations associated with drinking – but without the drunkenness and negative health implications.’
Starck joined forces with an American professor who has previously created chocolate and coffee aerosol sprays to create the ‘WAHH Quantum Sensations’ alcohol spray, which delivers approximately 0.075 ml of alcohol liquid in the form of micro-particles and allegedly ‘simulates the sensorial pleasure of alcohol, giving the user a brief moment of light-headedness and distraction.’
The spray has been widely reported as providing ‘instant drunkenness’ while enabling users to escape hangovers and breathalysers, but the manufacturers claim that this is not the case.
‘WAHH does not stimulate (sic) drunkenness,’ a WAHH spokesperson allegedly claimed.
(Presumably they meant to say ‘simulate’ rather than ‘stimulate’.)
‘It is precisely to avoid drunkenness.
‘It stimulates the pleasure of alcohol without the alcohol.
‘There is almost no alcohol in the product, yet the aerosol gives an instantaneous lightheadedness, slight, not disorienting, and is intended for anything but the experience of being drunk.’
Whether it was the reporter or the spokesperson who had been sampling the product is difficult to say.
Either way, Starck claims that ‘everyone has an occasional need of light-headedness, distraction, and another place …’ and that his involvement in the product is better than other people’s ‘… over-consumption of alcoholic beverages as a kind of social placebo.’
Sounds like a dubious argument for a specious product.
The spray is expected to go on sale soon for around USD$26, which will no doubt immediately price it out of any possible market for those most likely to abuse the traditional liquid variety.
(Images courtesy of www.gizmag.com)Return to the news list
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